“Its called spam because of a Monty Python sketch in which everything on the menu includes Spam. In the sketch, eggs and bacon come with Spam. Baked beans come with Spam. Even the Spam comes with Spam. And the comedy troupe sings the word “Spam” over and over again to mock the ridiculous notion of forcing Spam onto every table whether you want it or not.
Permission Marketing
Seth Godin
page 129